Mercury has cultivated a rarified expertise in distortion printing that allows customers to cull the talents from both our vacuum form and screen print departments to make unusual, striking, and effective display components.
Distortion printing and forming involves a complex process somewhat akin to reverse engineering, by which original art has to be laid down in a precisely distorted manner in anticipation of the effects from stretching the plastic substrate during the subsequent thermoforming process. The goal is to have the image appear normal after the plastic has been formed. Any miscalculation will leave the resulting elements appear distorted, out of register, or both. The ability to master this skill requires a unique blend of art and science capabilities, and seemingly endless patience as operators in a prepress environment make continual fine-tuned adjustments on a grid system after initial shots that are time consuming when done to high standards.
The benefits of well executed distortion products are overwhelming. Simply stated, they bring eye-popping vibrancy and dimensionality to display elements that flat pieces cannot possibly convey, even those aided with quality photography. This greatly improves brand identification strategies and consumer awareness. The effect on retail sales can be palpable. Distortion formed elements serve effectively either as add-ons to displays (for example, factices or lug-ons to power wings), or as stand-alones (for example, shelf talkers or headers).
Distortion pieces are not restricted to specific materials, and they can also be fabricated.